Get Tons of Free Radio and TV Publicity

Here's how an inside expert did it, to the tune of $1.5 million in sales

It's always been a good idea to avoid paying for advertising and marketing wherever and whenever possible. Now, there's a great way to do that by getting your product or service discussed on radio and TV talk shows.

It doesn't work for all products, but it does work for some. You'll have to evaluate yourself whether your product or service is marketable via this route. If you do decide to give publicity a chance in your marketing plan, then Alex Carroll is the person from whom you should learn.

As of March 28, 2010, Alex has used his professional method for getting onto radio and TV talk shows 1,264 times over a six year period. That's 211 shows per year. Wow, that guy stays busy! It's really paid off for him, too. Not only has it saved him $4.5 million in radio advertising costs (by his estimate), he also reports that he has sold over $1.5 million worth of his books and products using this approach.

Alex has produced three different publicity packages that he has made available to the public.

The first is a PDF manual called the "Radio Publicity Manual" simply enough. An easy-yet-informative 177 page read, it discusses in detail how he went about getting those 1,264 interviews. The most important part of the manual is the step-by-step instructions he gives you on putting together a winning press kit, the same one he used to get all those interviews for himself. Considering how much valuable information it contains, the manual is a bargain for just $47, because if you apply it, you'll earn many times that much money from creating your own publicity machine.

The second package, which includes the Radio Publicity Manual, is his Advanced Publicity Package. This package features his personally maintained database of over 1,200 radio talk show hosts and producers. This isn't just some list he bought from some mailing list company. This is his personal database with all his best contacts in the radio and TV industry. The package also comes with a stack of free bonuses of various kinds, making the $397 price a real bargain.

His third package, which he calls his Millionaire Package (so named because it contains everything that made him a millionaire), includes all of the above plus six full hours of tapes of Alex himself. You'll listen in as he contacts the radio talk show producers and hosts to get himself included on their programs. Talk about learning from the master directly! It also includes a one-time call with Alex in which he'll tutor you on how to make your own pitches to the radio and TV stations. This is the recommended package, and you should expect it will produce many times the $997 asking price. In fact, Alex guarantees it.

Learn more about Alex Carroll's three publicity packages at radiopublicity.com and give a big, inexpensive boost to your own marketing efforts.

First published: March 28, 2010

Taking the Pain Out of Online Marketing

There are three main criteria that search engines now use to decide which sites get ranked where.

Content The content of your site. Content is king, and the more text you have on your site that provides details related to your site's topic, the more likely the search engines will look favorably on you.
Backlinks The heart of the Google revolution was the recognition that it's what other sites think of your site that counts the most. Backlinks (links from other sites to your site) are a key component of all search engine algorithms these days.
Internal Linking Structure How your site is linked also makes a big difference. The better your site's linking structure, the better your site will do.

Of course, many factors go into search engine decisions about how to rank which sites, but these three criteria count highly by the estimation of most SEO experts. Use the links on the left to explore the ways Dirt Cheap Advertising can help your site.

First Published: April 29, 2009

Microsoft OLE DB Provider for ODBC Drivers error '80040e14'

[Microsoft][ODBC SQL Server Driver][SQL Server]The log file for database 'SQLDB2330' is full. Back up the transaction log for the database to free up some log space.

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